Today you see wine proliferating magazines, newspapers. It was really a nascence neophyte business. But wine was a very different business in those days, in the late ’70s and early ’80s.
When I got out of university, I sold wine. We have an office in Rome, an office is Boudreaux, an office in San Francisco, and they rate and review and visit wineries and give consumers direction about wine.Īndrew: Adam, this is all, is this a bootstrap company that you built in the attic?Īdam: We started in the attic. Maybe some of your viewers, your visitors, may be aware of our logo, which appears not only on our branded goods, which we manufacture all over the world, but also on our magazine which is authoritative. We have over 700,000 readers of our magazine, Wine Enthusiast. We have a 200,000 square foot facility here in Mount Kisco where we ship major wine cellars to consumers all over the world, wine racks, corkscrews, glassware. Today she is our Internet Manager, Director of Internet. That’s my wife, very happy to see that the baby is weighing in. I’m very proud to show my daughter here, who’s on the scale.Īdam: There she is sitting on the scale in the attic. I think you really encapsulated the history of our business, where we started, humble beginnings, as you mentioned, the attic, and where we are today with over 200 employees and over $100 million in revenue. Adam, welcome, it’s good to meet you.Īdam Strum: Thank you.
I’m the founder of, home of the ambitious upstart and the place where you watch entrepreneurs as they teach you how they built their businesses so that you can go out there, build your own company, and do what today’s guest is doing, share what you learn.īig question for today is how does a company that was launched in an attic become a $100 million a year business? Joining me is Adam Strum, founder of Wine Enthusiast Companies which sells wine and wine accessories and publishes Wine Enthusiast Magazine.
#Wine enthusiast plus
Plus Shopify makes it easy to set up a beautiful store and manage it. If you have an idea to sell anything, set up your store on because Shopify stores are designed to increase sales. He built a store to sell it, and in a few months he generated about a million dollars in sales. Remember Patrick Buckley, who I interviewed? He came up with an idea for an iPad case. Go to and get a phone number that will make your company sound professional, add it to your site, and see what happens. But seeing a real number increases their confidence in her and they buy. She said that she has a phone number on every page of her site because, and here’s a stat, 95% of the people who call end up buying. See him at .ĭo you remember when I interviewed Sarah Sutton Fell about how thousands of people paid for her job site? Look at the biggest point that she made.
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